NEOSVOC
Psychographic Profiling
Based on the understanding of subjective characteristics that determine individual behaviors and influence their choices, NeosVoc's Psychographic Profiling models enable the reconstruction of personality profiles, lifestyles and values that characterize each person. This allows for a deep comprehension of customers' needs, desires, and preferences, creating strategies for personalized offers and communication through a Single View of the Customer approach.
We have developed and validated a Psychographic Profiling and Analysis Model for every industry, identifying the traits that impact customers’ choices in each context.
Neosvoc
Analysis Models
Strategic Positioning & Brand Image Model
Customers are becoming less loyal and attached. The challenge for brands is to stand out in the multiplicity of offerings and communicate their uniqueness.
With the Strategic Positioning & Brand Image model, NeosVoc helps companies identify strategies that place a highly innovative vision at the center of their positioning goals. At the core of this vision is the understanding of the customer, allowing the brand to identify a new value proposition. This makes the brand experience unique and memorable, and the brand itself will be perceived consistently and clearly.
Psychographic Profiling model for Retail
Meeting customers’ needs and anticipating their demands is the first step to ensuring Customer Retention. In the Finance and Insurance industries, engagement and loyalty require extra effort.
We have developed the Psychographic Profiling model for Retail by selecting the traits that more than others allow us to understand the individual characteristics of customers, the traits that help us understand people's purchasing behaviors. By understanding its audiences, it will be possible for each brand to undertake actions aimed at achieving maximum communication effectiveness. The narration of products and services becomes personalized, based on the characteristics that best suit the personality of each customer and prospect.
Churn Prediction Model for Finance and Insurance
Meeting customers’ needs and anticipating their demands is the first step to ensuring Customer Retention. In the Finance and Insurance industries, engagement and loyalty require extra effort.
Thanks to the application of Psychographic Profiling, NeosVoc's predictive Churn model for Finance and Insurance will not only measure the Churn Rate but also prevent it by identifying the dispositional traits that contribute to the propensity for churn and to identify a customized communication, in a one-to-one approach.
The Voice of Guest for the Tourism and Hospitality Sectors
Increasing sensitivity to environmental issues is one of the challenges companies face today. Accelerating the adoption of eco-sustainable habits, in full compliance with ESG themes, is a priority.
With NeosVoc's model for Tourism and Hospitality, it is possible to identify the drivers that influence tourists' attitudes, preferences, and choices: understanding how they gather information, interact with destinations, and experience their vacations. The goal is to continuously improve offers and services and to respond quickly to market dynamics.
Il green Potential Detection Model
Increasing sensitivity to environmental issues is one of the challenges companies face today. Accelerating the adoption of eco-sustainable habits, in full compliance with ESG themes, is a priority.
NeosVoc's Green Potential Detection Model allows for the identification of personality traits that predict a natural predisposition to adopt sustainable behaviors, revealing the potential within each individual regarding environmental sustainability. This model becomes a strategic tool for identifying the most effective communication methods to promote "best practices" within any type of organization.
Voice of Employee: Leadership Model for HR
Leadership is not solely a characteristic of managers. It is a resource that, when shared between a manager and their team, becomes an invaluable source of trust, satisfaction and expression of new corporate potential.
Through the study of dispositional and personality traits of managers and employees, the NeosVoc Leadership Model enables companies and organizations to identify the most effective leadership style for different teams. When a company embodies shared ideals and values, growth paths, best practices and positive human relationships, it generates value not only in terms of business but also in performance.
People Atlas: Model for Organizational Climate & Employee Engagement
Digital innovation and pandemic events have rapidly changed people's habits and needs, transforming dynamics, processes and procedures, even in workplaces.
NeosVoc's "People Atlas" model places human resources at the center of every organization. This approach identifies the value assets and professional strengths that each company should focus on, thereby outlining a concrete engagement path aimed at improving corporate performance and climate. This is achieved through the construction of effective relationships that facilitate change and optimize processes.
Customer Satisfaction & NPS Models
A satisfying experience with the brand can maximize the chances of business conversion. Moreover, it can be crucial for customer retention dynamics and business growth through positive word-of-mouth.
For these reasons, NeosVoc integrates its specific Psychographic Profiling models for each industry with Customer Satisfaction and Net Promoter Score KPIs. Going beyond surface data and reconstructing the deeper motivations that drive purchasing behaviors and the relationship with the brand enables effective management of the Customer Experience.
